Music Video's

 

 Thriller - Micheal Jackson

• This video is about half narrative half performance. This is cleverly contructed so that the performance is part of the narrative.
• The victims in this music video tend to wear blues and pinks, mostly innocent calm colours to exaggerate this contrasting to the bright red that micheal wears to connote a sense of danger.
• I like how this video is very dark eerie and suspenseful.
• Micheal Jackson presents himself as being dangerous in the video.
• I think this video is trying to attract young adults of any gender due to the set-up at the begging where the expected video turns into an intertextual movie in the music video.
• This video in particular helped to launch Micheal as a solo artist and evoked a change in the way music videos are made and presented, which has resulted in it being so legendary.

 

 

The A team-Ed Sheeran

• This video is 100% narrative in order to portray its message of how drugs negatively effect the lives of people and in this case, this young girl whose taking class a drugs, relating to the title as shes part of the 'a-team.' I would assume that this video is aimed at a teenage audience to warn them against the effects of class a drugs.
• This video is cleverly set in very glooms depressing settings such as the girls grimy apartment, out on the streets and the alarming car park where she awaits her 'client' as she has been forced to prostitute herself. The dark filters and black and white clothing help to reflect the lack of hope and hapiness in her life. She also tends to wear very rugged or revealing clothing so that it is easy to understand exactly what is going on with her and that the audience can tell what a terrible state she is in.
• For Ed Sheeran this was a perfect song to really kick off his career. It presented him as a very caring person which i believe is reflected through most of his videos. i also think that this presents him as being a rolemodel by trying to stop the audience from doing things which other singers/bands enforce.

 

Omarion- Ice Box

• This video is about 50% narrative 50% performance. This video is very dark, to connotate the dark depressive state that he is in. I would assume this video is aimed at a younger audience because it appears very commercialised.
• This video was very important for Omarions career as the song became a worldwide hit. it was a chance for him to display that he had other talents then pure singing alone.



Rihanna - We Found Love

 

• This video is half narrative and half performance, and there is a clear line between the two as the performance half of it is very creative and the narrative is straight forward.
• The clothing, locations and colours are very dull in the narrative part of the video, the two main characters are wearing quite dark, scrappy clothing whereas when drugs are being used colours are heightened to reflect their moods and how their feeling. The locations are in typical British area's such as a chip shop. The areas looked quite scruffy and their appartment was small and messy, this was used to portray the life the two characters lived.
• The video is showing the highs and lows of drug use, and how it can affect relationships and essensially ruin lives.
• This video is mainly appealing to late teens and young adults, and young to mid-teens would feel like they want to aspire to be like this, as it is deemed as cool to be like the way they are in the video, however they dont understand the true meaning behind it.
• This markets Rihanna well as - at the time - it showed Rihanna as theyve never seen her before. She was rebellious and daring in this video, she also came out with a new sense of fashion and playing next to a characteristically good looking guy whom teenagers who would aspire to be like.